Future of Digital Customer Experience Summit for businesses is a 2-day networking event with revolutionary keynotes, case studies, and panels. It brings together experts from the field of Technology, Marketing, Automation, AI, Innovation, and Services to discuss how Digital Transformation is impacting the Future of Customer Experience. A one of a kind forum to benchmark, gain subject matter expertise & business intelligence by collaborating with Industry Leaders from the field of Engineering, Retail, Technology, Big Data, Digitalisation, Information Security, and more!
'Customer First' is a strategy being adopted by many organizations today, and the change for digital transformation stems from the need to deliver an unrivaled customer experience. As per the research from IDC, the net global spending on digital transformation is expected to rise more than a whopping $2 trillion by 2022. Giving rise to modern buyers who are more adaptable to digital technologies, the customer experience is at the forefront of how customers rate the brands. This makes it imperative for businesses to implement an agile and flexible IT environment to deliver a consistent experience.
According to a report by Internet Retailing, 69% of customers need a personalized experience whereas less than 50% of brands can deliver the same. The need to become proactive in utilizing customer data is becoming the need of the hour for businesses to render a personalized Customer Experience. With the IoT availability throughout devices, brands can leverage this data to know more about customer preference and conduct behavioral analytics to cater to a more tailored experience.
The most significant change in the digital landscape remains the need to enhance the customer experience throughout all the channels and 24/7 in a week. Therefore organizations are tying up all the loose ends through CMS and IoT services along with other frameworks to stay ahead in the game. In the future, it will become extremely significant to develop digital customer profiles through the deployment of Customer Identity Access Management (CIAM) systems to keep track of customer interactions with the brand.
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CXO, VP, Director, Head of
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