Date: 18th July, 2023
Time - 1500 Hrs BST / 1000 Hrs ET
With the increasing use of mobile devices, mobile marketing must be able to interact with the real world. The future is about contextual integration and interaction with the connected world, and our mobile devices will be remotes. As marketers, our response to this massive media adoption, use, and change has been to create and promote a device-first mobile experience. Embedding mobile in products and marketing is challenging, as the context in which consumers use the device radically differs from existing digital strategies aimed at desktop computers.
The future of mobile marketing revolves around real-world interoperability, from simple location-based triggers or the promotion of silly products or devices to the growing world of mobile devices. connected smart device supported by the mobile device Internet of Things (IoT). In this connected world, the mobile device becomes the digital remote control of the natural world, providing the ability to interact with smart and stupid objects while handling and intuitively transforming the data provided by these interactions. What happened during the pandemic was the powerful boost the mobile industry needed to grow faster in the coming years. That's why marketers need to find customers in the right places and approach them with the right strategies.
You can join "Future of Mobile Marketing for Businesses" to learn more about topics that spread knowledge with a range of panelists hosted by Group Futurista.
Topic We Cover
CIOs, CFOs, VPs, Directors & Heads of
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