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Future of ABM (Account-Based Marketing) (2nd Edition)


Date: 24th October, 2023
Time - 1500 HRS BST /1000 HRS ET



Group Futurista is happy to present a knowledgeable webinar on "Future of ABM (Account-Based Marketing)". This webinar has numerous revolutionary keynotes, case studies, and panels. It brings together experts from the field of Technology, Marketing, Automation, AI, Innovation, and various Services to discuss how Digital Transformation is impacting the Future of ABM.

To overcome the pandemic's obstacles and survive in the new business era, B2B enterprises must shift beyond the account-level focus of traditional account-based marketing (ABM) and adopt a hyper-personalized strategy that treats business stakeholders as individuals.

Marketers must now comprehend each customer's distinctive travels and who they are both at and outside of work. This is where individual account-based marketing (ABM-i) comes into play. By incorporating genuine personalisation into an account-based marketing strategy, ABM-i allows for stronger connections and more income.

A survey carried out by Forrester discovered, "Marketers strongly agree that personalized content (56 percent) and advanced data management (43 percent) are keys to ABM's success."

If a typical B2B company spends 80% of its sales and marketing budget on sales team expenses and 20% on marketing expenses, ABM could save a significant amount of money by replacing expensive outbound salespeople with much more cost-effective ABM marketing campaigns, automation technologies, and inbound order takers. This works especially effectively for B2B enterprises with simpler goods at lower prices that don't require in-person selling to deliberately sell and nurture enterprise clients who are purchasing pricey solutions with protracted sales cycles.

Register Now to secure your Digital Pass

What to Expect?


Connect, listen and learn with our live digital sessions.

Panel Discussions

Conversations and deliberations that are contagious


Network Digitally with industry leaders across the globe

Virtual one to one

Effective one-on-one meetings are a powerful tool to connect and close the deals with your leads.

Webinar Highlights

07+ Knowledge Sessions

The summit will consist of interesting web panel discussions, exclusive live fireside chats and engaging digital industry presentations. 

10+ Industry

Industry's thought leaders, decision-makers, and solution providers will gather virtually to discuss the latest trends, innovations, and technologies in the Artificial Intelligence Industry.


Congregation of industry's top-level executives and senior officials for knowledge sharing.

Discussion Points

ABM: Using Data & Intelligent Action to Stop Stalking & Start Converting

Increasing ROI with ABE: Turning Data to Actionable Intelligence

DEMYSTIFYING ABM: From Account-Based Marketing to Account-Based Engagement

How to activate your enterprise ABM to reach peak performance?

Topic We Cover

B2B Ecommerce

E-commerce Fundamentals

E-commerce Platforms

E-commerce Strategy

Cross-Border Ecommerce

Artificial Intelligence & Retail

Omnichannel Organization

Search Engine Advertising

Search Engine Optimization

Data Driven Business

Product Data

Omnichannel Orchestration

Dealer Integration

Digital Lead Generation

Marketing & Sales Automation

Digital Buyer Journey

Digital Ecosystems

Affiliate Marketing

Influencer Marketing

Community Management

Content Marketing

Digital Branding

Performance Marketing

Social Media & Services

Viral Marketing

Mobile Commerce




Food & Beverage



Who should attend?

Job Titles

Directors, Heads, Managers, Specialists of -

  • E-Commerce
  • E-Business/ Digital Business
  • B2B Marketing
  • Digital Marketing
  • Global Marketing
  • Brand and Marketing Communications
  • Digital Experience Platform
  • Lead Digital Customer Platform
  • Marketing & Corporate Communications
  • Digital Sales and Experience



Frequently asked question

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