The use of the Internet to enable business transactions promises a slew of advantages, including lower prices, easier access to buyers and sellers, increased marketplace liquidity, and a whole new set of efficient and flexible transaction techniques. The B2B sector is still in its early stages, and its structure and players are constantly changing. Despite extensive journalistic coverage, little is known about the future of business-to-business commerce on the Internet.

However, the future of business is becoming increasingly digital. B2B marketers must embrace technology and the associated skill set in order to push an increasingly online, increasingly sustainable marketplace. The focus of B2B sales is shifting to e-commerce. Future B2B e-commerce trends are heavily affected by the increasingly digital workplace, which is formed by new technologies and a reliance on data.

But, following COVID-19, more than three-quarters of buyers and sellers believe they now prefer digital self-service and remote human contact to face-to-face transactions, a feeling that has grown gradually long after the pandemic's lockdowns have ended. Of course, one reason is safety. Customers have appreciated the speed and convenience of self-serve and remote interactions, which have made it easier for buyers to obtain information, place orders, and schedule service. Even in industries where field-sales methods have traditionally prevailed, such as pharma and medical items, only roughly 20% of B2B customers say they aspire to return to in-person sales.

To help better understand the complicated dynamics of the future of B2B E-Commerce, Group Futurista is presenting its “Future of Enterprise Commerce Platform Virtual Summit”.

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