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Future of B2B Marketing


Date: 15th January 2022
Time - 1100 hrs ET/1500 hrs GMT



The B2B industry saw a bit of reckoning in 2020. The industry that historically focused on product attributes and lead attribution was forced to reset during a year full of crises. The COVID-19 pandemic accelerated new marketing trends, and traditional means of engaging, selling to, retaining customers became further outdated. Throughout 2020, B2B marketers were forced to adapt: shifting their goals, experimenting with new tactics, managing expectations, and adjusting messaging to account for the fragile state of the world.

While many brands have long talked about customer-centricity and customer obsession, it really came into focus last year. Organizations realized that they have to actually be customer-centric—and they have to be able to recognize, respond and react to their interpretation of what customers are saying to them. It isn't about a single channel any more. It's about creating the ideal consumer experience across channels—and that might be different for every consumer that you're talking to, at any given moment you’re talking to them.

Targeting the right audience is key to success in a competitive market. Having the right data is central to gaining insight into who you should be targeting and when, but relying only on customer data is no longer enough to be successful. Using intent data to gain a better understanding of your audience is fast becoming the future of B2B marketing. Intent data provides businesses with insight into the process users go through when looking to buy their product or solution. It does this by tracking intent search terms through a combination of IP addresses and cookies and is collated using a range of digital sources.

Tailoring paid media campaigns to search intent can also help to improve performance as it allows you to use your budget more effectively while increasing the rate of conversion.

In order to help provide guidance around this new post-pandemic landscape of B2B marketing, Group Futurista is happy to present its “Future of B2B Marketing” webinar with revolutionary keynotes, case studies, and industry-leading speakers.

Register Now to secure your Digital Pass

What to Expect?


Connect, listen and learn with our live digital sessions.

Panel Discussions

Conversations and deliberations that are contagious


Network Digitally with industry leaders across the globe

Virtual one to one

Effective one-on-one meetings are a powerful tool to connect and close the deals with your leads.

Webinar Highlights

07+ Knowledge Sessions

The summit will consist of interesting web panel discussions, exclusive live fireside chats and engaging digital industry presentations. 

10+ Industry

Industry's thought leaders, decision-makers, and solution providers will gather virtually to discuss the latest trends, innovations, and technologies in the Artificial Intelligence Industry.


Congregation of industry's top-level executives and senior officials for knowledge sharing.

Discussion Points

B2B Marketing : Driving Engagement in the Video Age

What’s the next normal for B2B Marketing?

The future of B2B engagement, or a stop-gap to F2F?

How to increase campaign ROI with conversational marketing

Topic We Cover

B2B Ecommerce

E-commerce Fundamentals

E-commerce Platforms

E-commerce Strategy

Cross-Border Ecommerce

Artificial Intelligence & Retail

Omnichannel Organization

Search Engine Advertising

Search Engine Optimization

Data Driven Business

Product Data

Omnichannel Orchestration

Dealer Integration

Digital Lead Generation

Marketing & Sales Automation

Digital Buyer Journey

Digital Ecosystems

Affiliate Marketing

Influencer Marketing

Community Management

Content Marketing

Digital Branding

Performance Marketing

Social Media & Services

Viral Marketing

Mobile Commerce




Food & Beverage



Who should attend?

Job Titles

Directors, Heads, Managers, Specialists of -

  • E-Commerce
  • E-Business/ Digital Business
  • B2B Marketing
  • Digital Marketing
  • Global Marketing
  • Brand and Marketing Communications
  • Digital Experience Platform
  • Lead Digital Customer Platform
  • Marketing & Corporate Communications
  • Digital Sales and Experience



Media Partners


Frequently asked question

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