Thank you! We will get back to you shortly.

Future of B2B Marketing


Date: 15th January 2022
Time - 1100 hrs ET/1500 hrs GMT



In 2020, the B2B industry faced a reckoning. During a year marked by crises, the industry, which had previously concentrated on product qualities and lead attribution, was forced to reset. The COVID-19 epidemic has propelled new marketing trends, and old methods of engaging, selling to, and retaining clients have become increasingly obsolete as a result. B2B marketers were compelled to adapt throughout 2020, moving their aims, trying new strategies, moderating expectations, and changing messages to accommodate for the world's unstable status.

While many organisations have long talked about customer-centricity and obsessing over customers, it was brought into sharp focus last year. Organizations realised that they needed to become more customer-centric, and that they needed to be able to recognise, respond to, and react to what customers were saying to them. It's no longer about a single channel. It's all about providing the best possible customer experience across all channels—which could be different for every customer you speak with at any given time.

In a competitive market, it's critical to target the correct audience. While having the appropriate data is essential for determining who and when to target, depending solely on consumer data is no longer sufficient for success. The use of intent data to better understand your audience is quickly becoming the future of B2B marketing. Businesses can utilise intent data to gain insight into the buying process their customers go through when trying to acquire their product or service. It accomplishes this by employing a mix of IP addresses and cookies to track intent search phrases, which is gathered from a variety of digital sources.

In order to help provide guidance around this new post-pandemic landscape of B2B marketing, Group Futurista is happy to present its “Future of B2B Marketing” webinar with revolutionary keynotes, case studies, and industry-leading speakers.

Register Now to secure your Digital Pass

What to Expect?


Connect, listen and learn with our live digital sessions.

Panel Discussions

Conversations and deliberations that are contagious


Network Digitally with industry leaders across the globe

Virtual one to one

Effective one-on-one meetings are a powerful tool to connect and close the deals with your leads.

Webinar Highlights

07+ Knowledge Sessions

The summit will consist of interesting web panel discussions, exclusive live fireside chats and engaging digital industry presentations. 

10+ Industry

Industry's thought leaders, decision-makers, and solution providers will gather virtually to discuss the latest trends, innovations, and technologies in the Artificial Intelligence Industry.


Congregation of industry's top-level executives and senior officials for knowledge sharing.

Discussion Points

B2B Marketing : Driving Engagement in the Video Age

What’s the next normal for B2B Marketing?

The future of B2B engagement, or a stop-gap to F2F?

How to increase campaign ROI with conversational marketing

Topic We Cover

B2B Ecommerce

E-commerce Fundamentals

E-commerce Platforms

E-commerce Strategy

Cross-Border Ecommerce

Artificial Intelligence & Retail

Omnichannel Organization

Search Engine Advertising

Search Engine Optimization

Data Driven Business

Product Data

Omnichannel Orchestration

Dealer Integration

Digital Lead Generation

Marketing & Sales Automation

Digital Buyer Journey

Digital Ecosystems

Affiliate Marketing

Influencer Marketing

Community Management

Content Marketing

Digital Branding

Performance Marketing

Social Media & Services

Viral Marketing

Mobile Commerce




Food & Beverage



Who should attend?

Job Titles

Directors, Heads, Managers, Specialists of -

  • E-Commerce
  • E-Business/ Digital Business
  • B2B Marketing
  • Digital Marketing
  • Global Marketing
  • Brand and Marketing Communications
  • Digital Experience Platform
  • Lead Digital Customer Platform
  • Marketing & Corporate Communications
  • Digital Sales and Experience



Media Partners


Frequently asked question

Absolutely. We are counting on you to invite others! Help us spread the word. You can simply share the link to this page, and they can register at their convenience.