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“The 2020s will be a defining era for the ad tech industry. The latest research from Magna Global found that digital advertising (search, video, social, display) represented more than half of the total advertising market for the first time in history in 2019. While digital advertising's growth curve has been slowing over the past four years, it is still expected to experience double-digit growth in 2020 and act as the growth engine for the global ad industry over the next decade.” - Jessica Goodfellow
As of now, we’re seeing the early effect of this shift to a more digital society. As more and more individuals are being asked to remain at home, we’re observing an ascent in digital video and associated TV impressions.The digital advertising industry is as dynamic and logistically complex as the airline industry. In a world where an army of people and systems are needed to get passengers successfully to their destinations; there is an equal amount of action to ensure safe passage and delivery of an ad from creator to consumer.
The adtech market has been notoriously volatile. While acquisitions are still surprisingly low during the past two quarters, there is bound to be serious consolidation among the players.
To help your organisation learn more and understand the ideal way for ad tech industries to restrategise, join us as Group Futurista presents “Future of Ad Tech Industry”.
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